Rebuilt a boutique apparel store for scale
A growing apparel brand had outgrown a bloated theme: slow PDPs, a checkout that dropped mobile users, and a Meta account that had been "optimised" into a single broad campaign. We migrated the store to a clean custom theme, rebuilt the PDP system around fit and fabric detail, and restructured paid social around a UGC creative engine with weekly iteration.
Same traffic, twice the revenue — and a store the in-house team could actually edit.
Shopify · CRO · Paid social






